Essential Packaging Guide for Amazon FBA Sellers: Tips & Requirements

Essential Packaging Guide for Amazon FBA Sellers: Tips & Requirements

Unlock the secrets of successful packaging for your Amazon FBA products. Learn the tips, requirements, and best practices to ensure your products are protected and compliant.

Essential Packaging Guide for Amazon FBA Sellers Blog


Diving into the world of Amazon FBA can feel like exploring a vast, uncharted territory, especially when it comes to packaging. The right packaging does more than just protect your product; it's a crucial part of your product's journey, ensuring it arrives in your customer's hands in pristine condition. But with Amazon's specific requirements and standards, it can be a daunting task to ensure your packaging hits all the right notes for compliance, protection, and presentation.

This guide is your compass in the world of Amazon packaging. From selecting the right materials to understanding the ins and outs of Amazon's requirements, we'll navigate through everything you need to ensure your products are not just protected, but also primed for a top-notch unboxing experience. Whether you're just starting out on your Amazon FBA journey or looking to refine your current packaging process, this guide has the insights and practical tips you need to succeed.

General Packaging Requirements

Amazon's packaging requirements are designed to ensure products are stored, handled, and shipped without damage. Here are the essentials:

  • Boxes: Opt for sturdy, six-sided boxes with intact flaps. New or like-new condition is a must, devoid of previous shipment markings or labels.
  • Poly Bags: For items not in boxes, use transparent, sealed poly bags with a suffocation warning for sizes larger than 5"x7".
  • Bubble Wrap: Fragile items should be individually wrapped, cushioning them against shocks and vibrations.
  • Packing Material: Utilize bubble wrap, air pillows, or packing paper to fill voids, preventing items from shifting during transit.
  • Tape: Secure boxes with strong shipping tape, steering clear of duct or masking tape for a professional finish.

Specific Product Requirements

Tailor your packaging strategy to the nature of your product:

  • Fragile Items: Double box if necessary, marking the package as fragile to alert handlers.
  • Liquids: Ensure a double seal to prevent leaks, and bag them with a suffocation warning.
  • Apparel and Fabrics: Poly bags will guard against dust and damage, keeping your items in sellable condition.
  • Small Items: Package small or loose items in bags or boxes to prevent loss or damage.
  • Sharp Items: Package carefully to protect handlers, ensuring sharp points or edges are securely wrapped.

Labeling Requirements

Proper labeling is crucial for tracking and processing:

  • FNSKU Labels: Each unit needs an Amazon barcode (FNSKU) label for identification, scannable without unpacking the product.
  • Box Labels: Unique box labels are required for every box sent to Amazon, facilitating easy tracking and processing at fulfillment centers.

Navigating Fragile Items on Amazon: What Sells?

Understanding market demand for fragile items can steer you towards profitable niches:

  • Home Decor and Electronics: High demand for items like glassware, ceramics, and tech gadgets.
  • Collectibles, Art, and Kitchenwares: Niche markets with dedicated customer bases looking for quality and uniqueness.
  • Beauty and Health Products: Luxury items like perfumes and skincare products in delicate packaging.

Mastering Amazon Barcodes and Box Labels

Ensuring your products are correctly labeled is non-negotiable:

  • FNSKU Labels: These should be clearly printed and placed on a flat, smooth surface of the product packaging.
  • Box Labels: Follow Amazon's size and print quality requirements to avoid processing delays.


Navigating the packaging requirements for Amazon FBA can seem like a daunting task, but with the right knowledge and tools, it's a manageable and crucial part of your selling journey. This guide has walked you through the basics of choosing the right packaging materials, detailed Amazon's packaging and labeling requirements, and offered insights into packaging fragile items for success.

Remember, packaging is not just about protection; it's an extension of your brand and a critical component of the customer experience. By meeting Amazon's requirements and going the extra mile to ensure your products are well-protected and beautifully packaged, you're setting the stage for positive reviews, repeat customers, and ultimately, a successful Amazon FBA business.

Before you send off your next shipment, double-check the latest guidelines and requirements in Seller Central. Staying up-to-date and compliant is key to smooth operations and satisfied customers. Happy packaging!

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Kun Feng
Kun Feng is the foremost sustainable packaging expert who possesses the fundamental eco-knowledge and passion necessary to drive new levels of eCommerce growth without compromising people, the planet, or the economy. 

As the co-founder and managing director of SR Mailing, He has successfully helped over 9,000 eCommerce businesses transform into sustainable suppliers and takes pride in being able to offer eco-friendly packaging solutions that bolster eCommerce reputation and scalability, all while supporting the bigger picture along the way.

Feel free to contact with Kun on Linkedin or Facebook
Kun Feng

Managing Director